Business Development Executive (BDE)

Company: SoftMaji InfoTech Private Limited
Location: Lucknow, Uttar Pradesh
Job Type: Full-Time
Work Mode: On-Site
Department: Business Development & Sales
Experience: 0 to 3 Years
Salary: ₹20,000 to ₹40,000 per month + Performance Incentives
Openings: 9

About SoftMaji InfoTech

SoftMaji InfoTech Private Limited is an IT company based in Lucknow, Uttar Pradesh.

We work on web development, software development, mobile applications, digital marketing and SaaS products.

Along with client projects, we develop and sell our own software products for businesses, schools, institutions and other organizations.

We are looking for a Business Development Executive (BDE) who can help us find new business opportunities, connect with potential customers, understand their requirements and turn suitable opportunities into customers.

This is a customer-facing role. You will regularly communicate with business owners, decision-makers and potential customers.

About the Role

As a Business Development Executive, your main responsibility will be to bring new business opportunities to the company.

You will identify potential customers, contact them, understand what they need, introduce our products or services, arrange meetings or demonstrations, follow up with prospects and work towards closing business.

You will work closely with our sales, technical and support teams when a customer needs additional information or a product demonstration.

You do not need to be a programmer or software developer for this position.

However, you should be comfortable understanding software products and explaining their benefits to customers in simple language.

Your Main Responsibilities

Lead Generation

• Find new potential customers through different channels.
• Research businesses and organizations that may need our software or IT services.
• Build and maintain a list of potential customers.
• Identify the right person to contact within an organization.
• Contact potential customers through phone calls, WhatsApp, email and other appropriate channels.
• Generate new business opportunities through outbound activities.
• Follow up with old leads and prospects.
• Identify opportunities from existing customer networks and referrals.

Customer Communication

• Speak with business owners, managers and decision-makers.
• Understand the customer’s current process and requirements.
• Ask the right questions before recommending a product or service.
• Explain our software and services in simple and practical language.
• Answer basic questions about pricing, features and services.
• Maintain professional communication throughout the sales process.

Product Presentation and Demonstration

• Understand our SaaS products and services properly.
• Conduct basic online or in-person product demonstrations.
• Show customers how a product can solve their specific problem.
• Explain important features, plans and pricing.
• Coordinate with the technical team when a detailed technical explanation is required.
• Make sure the customer understands the product before moving towards the next stage.

Business Development

• Identify new markets and customer segments.
• Find businesses that could benefit from our SaaS products.
• Explore opportunities for partnerships and referrals.
• Build relationships with potential business partners.
• Contact schools, businesses, institutions and other organizations based on our product requirements.
• Research competitors and understand what customers are currently using.
• Share useful information about customer requirements with the management team.

Follow-Ups

• Maintain regular communication with interested prospects.
• Schedule follow-up calls and meetings.
• Follow up after product demonstrations.
• Follow up on quotations and proposals.
• Understand why a prospect has not made a decision.
• Address basic objections and coordinate internally when additional support is required.
• Maintain proper follow-up until the opportunity is closed, lost or postponed.

Sales Conversion

• Convert qualified leads into paying customers.
• Discuss pricing and plans with customers within approved company guidelines.
• Negotiate professionally when required.
• Coordinate the final stages of the sales process.
• Maintain accurate information about every opportunity.
• Ensure that confirmed customers are properly handed over to the relevant team.

CRM and Reporting

• Maintain customer and lead information in the CRM or company sales system.
• Update call status and follow-up information regularly.
• Maintain records of meetings, demos, proposals and conversions.
• Prepare daily and weekly sales updates.
• Track your sales pipeline.
• Report important customer feedback to your manager.
• Keep records of lost opportunities and the reasons behind them.

What We Expect From You

We are looking for someone who can communicate confidently with customers and is willing to learn.

You should be able to:

• Start a conversation with a new customer.
• Understand what the customer actually needs.
• Explain a product without using complicated technical language.
• Handle basic objections.
• Follow up without being careless or pushy.
• Maintain proper records.
• Take responsibility for your leads.
• Work towards business targets.
• Learn from unsuccessful conversations.
• Work with the team when a customer requires additional support.

Required Skills

• Good verbal communication
• Good listening skills
• Lead generation
• Customer handling
• Business development
• Sales follow-up
• Basic negotiation
• Presentation skills
• Basic computer knowledge
• Internet and email knowledge
• WhatsApp communication
• Basic CRM knowledge
• Time management
• Customer relationship management

Preferred Skills

The following experience will be an advantage:

• SaaS sales
• IT sales
• Software sales
• B2B sales
• Digital marketing sales
• Website sales
• Mobile application sales
• Lead generation
• Cold calling
• Inside sales
• Business development
• Customer relationship management

Experience with CRM software or sales management systems will also be helpful.

Communication Requirements

Hindi: Good communication required.

English: Basic to good professional communication preferred.

You should be able to speak with customers professionally and explain our products clearly.

Perfect English is not required. Clear communication, confidence and the ability to understand customers are more important.

Education

Graduation in any stream is preferred.

Candidates with relevant sales or business development experience may also be considered based on their skills and communication.

Experience

0 to 3 years

Freshers can apply if they have good communication skills and are genuinely interested in sales and business development.

Candidates with previous experience in BDE, sales, SaaS, IT sales, software sales, tele-sales or B2B sales will be preferred.

Salary

₹20,000 to ₹40,000 per month + Performance Incentives

The final salary will depend on:

• Previous experience
• Communication skills
• Sales knowledge
• Business development ability
• Interview performance
• Understanding of SaaS and IT products

Performance Incentives

This position includes performance-based incentives.

Employees can earn additional incentives based on successful business generation and achievement of assigned targets.

The incentive structure will be explained during the hiring process.

Career Growth

A BDE who consistently performs well can grow into positions such as:

Business Development Executive → Senior BDE → Business Development Manager → Sales Manager

Growth will depend on performance, responsibility, business results and the ability to handle larger opportunities.

Employee Benefits

• Competitive fixed salary
• Performance-based incentives
• Additional rewards for achieving targets
• Paid leave as per company policy
• Weekly off
• Product training
• Sales training
• Practical experience with SaaS products
• Exposure to B2B sales
• Opportunity to work directly with business customers
• Career growth opportunities
• Regular performance reviews
• Support from sales and technical teams
• Professional working environment
• Opportunity to increase earnings through performance

Working Schedule

Working Days: Monday to Saturday
Weekly Off: Sunday
Working Hours: 10:00 AM to 8:00 PM
Work Location: Lucknow, Uttar Pradesh

This is an on-site position.

Candidates should be comfortable working from our Lucknow office.

Who Should Apply?

This position may be suitable for you if you:

• Enjoy speaking with new people.
• Are comfortable making sales calls.
• Like finding new business opportunities.
• Can confidently introduce a product to a customer.
• Enjoy meeting or speaking with business owners.
• Are comfortable with regular follow-ups.
• Want to build a career in IT and SaaS sales.
• Have previous experience in sales or business development.
• Are a fresher who wants to start a career in business development.

Who May Not Be Suitable?

This role may not be suitable if you:

• Do not want to make customer calls.
• Are uncomfortable with sales targets.
• Do not like following up with customers.
• Prefer a completely non-customer-facing role.
• Are not interested in learning software products.
• Do not want to work from the office.

What You Will Learn

During this role, you will get practical experience in:

• B2B business development
• SaaS sales
• Lead generation
• Customer research
• Cold calling
• Customer qualification
• Product demonstrations
• Sales presentations
• Negotiation
• Handling objections
• Follow-up management
• CRM management
• Proposal handling
• Closing business
• Customer relationship management

Important: Skill Test Required Before Applying

Complete the Skill Test First

Before applying for this job, please take the skill test for the same skill.

1. Take Test

→

2. Pass Test

→

3. Share Certificate

→

Take Skill Test →

After passing the test, share your certificate with us. We will then process your application.

Please complete the skill test before submitting your application.

Applications without the required skill-test certificate may not be processed.

Hiring Process

Our hiring process may include:

1. Skill Test
Complete the BDE skill assessment.

2. Certificate Verification
Share your certificate with our recruitment team.

3. Application Screening
Our team will review your resume and test result.

4. HR Interview
A basic discussion about your background, communication and expectations.

5. Business Development Interview
Discussion about lead generation, sales, customer handling and business development.

6. Practical Discussion / Task
You may be asked to handle a sample customer situation, sales conversation or product-related scenario.

7. Final Discussion
Salary, joining date and other employment details will be discussed.

8. Offer
Selected candidates will receive the employment offer.

The hiring process may vary depending on the candidate’s experience and profile.

A Typical Day in This Role

Your day may include:

• Checking new leads.
• Researching potential customers.
• Making outbound calls.
• Speaking with interested prospects.
• Understanding customer requirements.
• Giving product information or demonstrations.
• Following up with previous prospects.
• Sending quotations or product information.
• Updating the CRM.
• Discussing opportunities with your manager.
• Working on new business opportunities.
• Following up on pending decisions.

The exact activities will depend on current business requirements and assigned responsibilities.

Our Expectations From a BDE

We do not expect every lead to become a customer.

We do expect you to take every genuine opportunity seriously, understand the customer properly, maintain your follow-ups and keep accurate records.

If a customer says no, you should be able to understand the reason, record it and move forward.

If a customer is interested, you should make sure the opportunity does not get lost because of poor follow-up.

Important: This Is a Target-Based Role

Business development is a performance-based position.

You will have sales and business development targets.

Your performance may be measured through factors such as:

• New qualified leads
• Customer conversations
• Meetings
• Product demonstrations
• Follow-ups
• Sales conversions
• Revenue generated
• Customer retention and relationship quality
• CRM and reporting discipline

Targets will be communicated by the management team according to the role and business requirements.

How to Apply

Before applying, complete the required BDE skill test.

Step 1: Take the Skill Test.

Step 2: Pass the test and receive your certificate.

Step 3: Share your certificate along with your updated resume with our recruitment team.

Skill Test: https://certify.softmaji.in/tests

Company: SoftMaji InfoTech Private Limited
Location: Lucknow, Uttar Pradesh